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Note: Once you know what your target customer is all about, it's time to move onto the next step of building your marketing strategy.
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No business exists in a vacuum, even if you are the only brand on the market in your own very specific niche. You can be guaranteed that sooner or later, you're going to find yourself with some competition, and they're going to have their own ideas about the best way to acquire customers. This is why it's important to spend some time doing research on the competition.!
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